Gaming for the Environment: How Games are Modernizing Conservation

Have you ever wondered if video games are being used to save the planet? Gamers like me, who have spent 200 hours completing every side quest for our tedious yet beloved JRPGs, have questioned at least once in our lives if we could be doing something better with our time. Thanks to gaming and environmental engineering advancements, there is hope that we can do both.

Using Data to Engage the Next Generation

Data collected by environmental scientists is critical to advancing their field, yet it can be incredibly time-consuming and laborious. After all that hard work, the results are finally presented in research papers and scientific journals.

However, little is done to utilize that data to engage with the next generation of environmentalists. But what if we could breathe a second life into the data, using it to create immersive gaming experiences focused on environmental education, all while increasing revenue for wildlife conservation and providing value to conservationist’s work?

This concept, ‘gaming for the environment,’ was the focus of a panel discussion at the IUCN World Conservation Congress called Gamification, technology, and storytelling: engaging the next generation of conservation leaders. 

The gaming industry is incredibly lucrative, with 2.7 billion users bringing in USD160 billion annually, totaling more than the film and publishing industry combined. Yet surprisingly, few people have tapped into this market for conservation purposes.

Admittedly, most of us get information from nature documentaries on our favorite streaming service or flip through a good old-fashioned National Geographic when we feel nostalgic. But all that is changing with new immersive gaming experiences emerging every day for the 21st-century environmentalist.

While it may seem counterintuitive, gaming can reconnect people with nature, especially in an era of urbanization.

According to Gautam Shah of Internet for Elephants, we are often born with a close connection to nature, which we lose over time. “When we are kids, everything is about animals.. (toys, room decor, movies, books), then the realities of life take over. It’s a crowded world; it’s an urban world, and with everything going on, it becomes harder to stay engaged with the things you loved as a child.” 

It is also tricky for conservation organizations to reach an audience connected to their phones but disconnected from nature. Shah says that donation campaigns and nature documentaries reach a limited audience that already cares about conservation. In contrast, zoos reach a broad audience but don’t always engage visitors in conservation efforts. 

Shah wondered, “In the last 30-40 years, are we doing anything differently to engage a modern audience?” Which is how the Internet of Elephants was created.

The games produced by the Internet of Elephants, such as Wildeverse and Unseen Empire, allow users to follow real conservationists’ footsteps. Games that put the user in the hot seat, allowing them to make decisions and see the instant feedback loop or the result of those decisions, are the key components behind the contribution of these games to conservation. The games allow the public to learn about the hard work undertaken by wildlife biologists while learning about biodiversity and reigniting our connection to nature. 

Using Gaming to Create Revenue for Conservation

Internet of Elephants is not the first to enter this industry, with the Smithsonian, Chaos Theory Games, NOAA, and the UN’s World Food Program all stepping into this emerging market. However, the future of game design must create a critical bridge to capture a wide variety of audiences, teaching them about the natural world and tapping into a new market for funding conservation.

Creating revenue for conservation while targeting specific audiences is one of the leading drivers behind what Adrian Dellecker, who was previously with UnEarthodox when it was the Luc Hoffman Institute, was working on.  UnEarthodox is doing this by gamifying nature conservation. Wildlife Venture Labs, a partnership between the former Luc Hoffman Institute and the Internet of Elephants, wants to move conservation funding beyond charitable giving and towards one that generates revenue on the market. 

The games presented by Dellecker at the IUCN Congress were in their very early stages, but they have three concepts targeting three different audiences. The first, Parallel Earth, targets those interested in conservation, allowing them to adopt unique species and collect data. 

The second, targeting those interested in conservation but perhaps who don’t care enough to donate, utilizes the increasingly lucrative NFT market to allow people to buy, collect, and trade packs of NFTs. Think of this as the Pokemon cards for conservation, including the element of rare and expensive cards.

Their final concept is, however, highly controversial for several reasons. First, it lets people bet on migratory wildlife patterns or other species’ behavior. The idea is to attract those who aren’t interested in conservation but have the gambling itch. The possibility of gaming addiction is just one of the potential risks addressed in a gamification report published by the Luc Hoffmann Institute.

However, some may argue that if people are going to gamble, why not raise money for conservation anyway? I personally would say there has to be a better way that doesn’t take advantage of bad habits.

There is also the ethical issue of NFT, which can be costly in terms of energy, and the current model is known to uphold elite wealth and marginalize groups of people who may not be able to access or own them – sort of like the elite art culture. 

Edit: the NFTs by the WWF have been announced, and it’s no surprise they are, as I called it, highly controversial, with many claiming they demand a reversal from the WWF on this project or they will revoke donations.

As an avid gamer, I wonder if there is a better way to attract a new audience rather than exploiting gambling habits or upholding an elitist, energy-intensive market.

One solution could be working with existing game developers to weave conservation elements into full-length games. Aloy in Horizon Zero Dawn would relish learning about the once-great species that roamed the earth. Gamers could buy custom armor for her with animal designs, with portions of the proceeds going to conservation. I would settle for a game that didn’t rely on side quests to kill and harvest parts from rare animals. Perhaps instead, the main character could stop the illegal wildlife trade. 

The focus here seems to be less on environmental education or behavioral change and more on creating revenue for conservation. Ethics aside, this could be a critical next step for the preservation as it moves away from charity-based donations and into the private sector. Conservation is often poorly funded, and these new concepts can create a viable revenue stream to manage ecosystems, mitigate and adapt to climate change, protect biodiversity, and keep scientists working.

Discuss: What do you think? Is generating revenuie for conservation through gambling and NFTs necessary – or is there a better way? Let us know in the comments.

While these games aim to connect users with nature, arguably, online and mobile games may encourage users to stay indoors playing on their phones all day. For a more tactile experience, the Serious Games Initiative at the Wilson Center produces physical games created using data provided by the likes of NOAA.

In Cards Against Calamity, the player must make decisions to protect coastal communities from disasters while appeasing stakeholders and the game is won through cooperation, not competition. EcoChains: Arctic Crisis allows players to learn about Arctic food chains and the critical role of sea ice. These interactive games are great for families and students, offering a way to spend quality time offline while learning about the environment.

Can Games Foster Pro-Environmental Behaviors?

I am particularly interested in the applications of the games in the field of Conservation Psychology, or rather if the games result in pro-environmental behaviors in the users. I had the opportunity during the IUCN session to ask the following question:

“There’s been some talk about using research data to create these games. Is there any data on how successful these games are at educating or changing the behaviors of the users?”

Shah responded by saying that it was too early in their development to have data on whether the games produced by Internet for Elephants are driving behavioral change. He said that was ultimately their end goal, without offering too much optimism in their prospects.

Others have proven engaging users in pro-environmental behaviors is a realistic expectation. Katie Patrick, an environmental engineer, author of “How to Save the World,” and co-creator of Urban Canopy and Energy Lollipop, has used conservation psychology in her methods for years. Patrick’s work focuses on using gamification while tapping into the psyche to change people’s daily lifestyle, including reducing energy consumption and increasing willingness to recycle.

Patrick has even worked with NASA to help them create products that display environmental data in engaging and exciting ways to reach a general audience. With over 20 years in the industry and a long list of accomplishments leveraging psychology and gaming to save the world, Patrick’s work looks at the potential future for gamification as a driver of pro-environmental behaviors. The recipe for behavior change is all there, creating awareness, self-efficacy, and instant feedback loops, so I expect the data to reflect positive behavioral change across the industry soon.

Discuss and Share

What do you think about the future of gaming and conservation? Gamifying conservation through immersive environmental games gives a second life and value to valuable research, helps connect society with the environment, generates revenue for conservation, and can ultimately change people’s behavior to be more environmental.

• Would you try a conservation-focused game?
• What excites you the most about this concept?
• How do you feel about creating revenue for conservation by betting or gambling?